http://www.nytimes.com/2011/05/16/sport ... nted=print
May 15, 2011
Ahead of Schedule, Indians Rock Again
By TYLER KEPNER
CLEVELAND — Two flags hang from each lamppost on Ontario Street here, outside the home of the best team in baseball. On one side is a head shot of a smiling Cleveland Indians player. On the other is a photograph of that player shaking hands with a fan.
The Indians did not know they would be this good — at 24-13, they lead the American League Central by three and a half games. The safe play, from a marketing standpoint, was to emphasize the ballpark experience, the special kind of intimacy that baseball offers. A team with 190 losses the last two seasons could promise little else to a jaded and wary fan base.
Privately, though, the Indians thought this was possible if their veterans got healthy and their young players developed. Chris Antonetti, the general manager, recruited bargain free agents with that sales pitch.
“The consensus outside the organization was maybe they were a year or two away,” reliever Chad Durbin said. “But Chris was adamant: ‘Absolutely not. You can make your decision here, there or wherever, but this team’s going to be better than everybody thinks.’ ”
Durbin pitched the last three seasons for the Philadelphia Phillies, who have essentially become what the Indians were in the second half of the 1990s, and not just because they have a former Indians manager (Charlie Manuel) and ace starter (Cliff Lee). The Phillies sell out every home game, as the Indians did for 455 consecutive dates from June 1995 to April 2001.
That does not happen in Cleveland anymore. The Indians blitzed to a 14-2 start at home for the first time in the 111 years of the franchise. Yet the team ranks last in the majors in attendance this season, averaging 15,648 a game. The dreary weather is partly to blame — two of three games this weekend against Seattle were rained out — but the Indians also ranked last in attendance in 2010.
“The fans here, they’re either all in or they’re sitting home,” said outfielder Shelley Duncan, a former Yankee. “They don’t want to dive in completely and get their hearts broken. That’s happened enough with people here. You see what happened with LeBron, with the Browns’ history, this team’s history. It’s understandable. I don’t blame them at all.”
Antonetti’s office overlooks the Cavaliers’ arena, which LeBron James fled last summer after failing to win a title in Cleveland. The Indians’ president, Mark Shapiro, is the brother-in-law of Eric Mangini, the latest Browns coach to be fired well shy of the Super Bowl.
The Indians have not won the World Series since 1948, and in their last appearance, in 1997, closer Jose Mesa blew the lead in the ninth inning of Game 7 against the Florida Marlins. Even without a coronation for their glory days, the Indians’ success — six division titles and two pennants from 1995 through 2001 — casts a long shadow.
“We need to pull back and do a better job of strategically assessing what we were and not look at ourselves through the lens of the mid-’90s,” Shapiro said. “It’s just not the same operating circumstances and not the same city. We need to celebrate it, but celebrate it as our heritage and not as something attainable now.”
Several Fortune 500 companies that were based around Cleveland in 1997 have since left town, including BP, OfficeMax, TRW and National City Bank. According to Census figures, the city’s population dropped 17 percent from 2000 to 2010. Only Detroit, at 25 percent, lost more residents.
Ten years ago, the Indians ranked fifth in the majors in payroll, at nearly $92 million. Two years later, they ranked 26th, after trading starter Bartolo Colon to Montreal for three future All-Stars: Grady Sizemore, Brandon Phillips and Lee. (The Indians’ payroll again ranks 26th, around $49 million, this season.)
The success of the Colon deal and extensive internal research on the patterns of other teams emboldened the Indians to move aggressively in reshaping the team.
“Nobody ever says, ‘Do you want to trade C. C. Sabathia, Cliff Lee and Victor Martinez?’ ” Shapiro said. “The answer is clearly no. The question is, what’s the best way to get back to contention as quickly as possible?”
By trading players who often have more than one year left on their contracts, the Indians have maximized the return in talent while, of course, saving more money. The moves have alienated some fans but spared the team from prolonged down cycles that have plagued Pittsburgh, Kansas City and Baltimore.
The Indians won 93 games in 2005 and 96 two years later, when they nearly returned to the World Series. But for a franchise that relies on attendance to generate much of its revenue, that season offered a sobering lesson.
The team drew fewer than 2.3 million fans in 2007, a drop of more than a million from the heady days of the sellout streak. Without a drastic change in their market, they cannot expect to draw more.
“Our economy’s starting to get better, but how much and how quickly and how will that translate to attendance? We’re not quite sure,” Antonetti said. “We’ll always have to have an efficient payroll. For us to be successful, we will have to get more out of less.”
So far, they have done that, with just three players making more than $4 million this season: starter Fausto Carmona ($6.1 million), Sizemore ($7.5 million) and designated hitter Travis Hafner ($13 million). Those three, along with shortstop Asdrubal Cabrera and reliever Rafael Perez, are the only players from the 2007 playoff roster who remain on the team. Shin-Soo Choo, the skilled right fielder, played just six games in the majors that season.
“It’s tough, because you’re used to that group of guys from ’03 to ’08 pretty much, and a good majority of those guys are gone,” Hafner said. “It’s a whole new wave, so you didn’t really know what to expect. But you could start to see it in the second half last year. A lot of the young guys were starting to figure it out.”
With the youngest roster in the majors at the end of last season, the Indians went 35-39 in the second half, when their 3.89 earned run average ranked fourth in the league. Starter Justin Masterson and closer Chris Perez pitched especially well and have carried over their success.
But for the Indians to contend, Antonetti knew that Sizemore and Hafner would have to be healthy. Sizemore had left elbow surgery in 2009 and microfracture surgery on his left knee last year. Hafner spent parts of the last three seasons on the disabled list with right shoulder trouble.
Sizemore is the Indians’ catalyst again, with a .282 average and 6 home runs in 18 games. But the threat of another knee injury looms over his every step. Manager Manny Acta cringed when Sizemore bruised his right knee on a slide last week.
“I have to, because that would be the only thing that is going to stop us from being competitive the rest of the way,” Acta said. “I don’t think we can absorb those types of injuries, especially if it is more than one guy, because that’s what happened last year. In order for us to stay the course, we need every one of these guys healthy and just about every one of them to play to their capabilities.”
That may be asking too much. But with the division-rival Minnesota Twins and Chicago White Sox already in deep holes, the Indians seem to be slowly convincing their fans. Local television ratings are up sharply, Shapiro said, and on Friday — with fireworks and $1 hot dogs as a lure — 33,774 fans showed up for a game against Seattle. Hafner won it with a home run in the bottom of the ninth.
Acta has told his team that the rebuilding is over and the time to win is now. Lots of managers talk that way, but the Indians have responded, largely because the best-case situations are playing out all over the roster.
That almost never happens to Cleveland teams, but the Indians are challenging the beliefs of fans conditioned to expect the worst. The team would love more support but is coping just fine without it.
“What we say is we have a good crowd in our dugout,” Acta said, “and we have a great, happy crowd in our clubhouse after we win.”