rusty2 wrote:Francona rips Red Sox owners in book
Terry Francona reveals the truth about the Red Sox's ownership in his new book.
UPDATED JAN 15, 2013 4:19 PM ET
''Francona: The Red Sox Years'' is co-written by the Boston Globe's Dan Shaughnessy and is scheduled for publication by Houghton Mifflin Harcourt on Jan. 22.
''They told us we didn't have any marketable players, that we needed some sizzle,'' Epstein is quoted as saying. ''We need some sexy guys. Talk about the tail wagging the dog. This is like an absurdist comedy. We'd become too big. It was the farthest thing removed from what we set out to be.''
On Nov. 2, 2010, a group gathered at Fenway Park to review results of that $100,000 marketing research project the Red Sox had commissioned following declining ratings of NESN, the regional sports network partly owned by the team.
The books stated the marketing report said: ''(W)omen are definitely more drawn to the `soap opera' and `reality-TV' aspects of the game ... They are interested in good-looking stars and sex symbols'' - a reference to All-Star second baseman Dustin Pedroia.
It seems Mark Shapiro and Company might have been reading from the book of Theo Epstein when retaining high profile "looks" guys like Grady Sizemore, Mark DeRosa and Johnny Damon.